Based on the weather in Olive Branch, Mississippi, United States Of America as of February 10, 2016 11:46am local time

Why? Because it's cold. simple as that.
Current Conditions
Temp: 34.7°F1.5°C
Wind: 7.4 MPH11.9 KPH
Precipitation: None

Next 2 hours: Yes

Next 4 hours: Yes

Next 8 hours: Yes